Case study
MCPHQ Content Operations Hub
Internal Production Operations
2025 – Present
Systems Builder
Challenge
Creative teams were using disconnected tools for priorities, sponsor commitments, and production checkpoints, creating version drift and delay risk.
Role and contribution
- Designed the Master Content Planner HQ workflow to centralize project intent, sponsor deliverables, and publishing cadence
- Built clearer handoffs across filming, editing, review, scheduling, and publishing stages
- Set up status views for team visibility without creating process overhead
Workflow
- Priorities
- Sponsor commitments
- Pre-production planning
- Filming
- Editing + color + audio polish
- Review + approval gates
- Scheduling + publication
- Post-publish reporting
Platforms & tools
Platforms
- YouTube
- Instagram Reels
- Facebook Reels
Tools
- Google Docs
- Google Sheets
- Cloudflare workflows
- Video editing stack
Measured outcomes
- One source of truth for all commercial and non-commercial production traffic
- Reduced review ambiguity and duplicated communication in day-to-day planning
This is proprietary production-operations logic; details are intentionally summarized to protect workflow IP.
Inside MCPHQ
The system in practice
Sanitized demo views from the current MCPHQ build. No private sponsor, client, schedule, or unreleased production data is shown.
01Operations overviewA single command view for pipeline health, active productions, schedules, and review status.
02Production boardWork moves from pre-production through filming, editing, review, approval, and delivery.
03Performance workspacePublished results connect back to planning while private channel data remains intentionally separated.
Built for operational efficiency and release predictability, not as a public-facing product page.
