Case studies

Outcome-first production case studies

Each study documents scope, role, workflow, and measurable outcomes.

JohnnyQ Social Media Channels

JohnnyQ Content Engine

Jan 2026 – Present

Senior Videographer; Senior Video Editor & Production Lead (Contract)

Need for reliable daily publishing at commercial quality while preserving sponsor commitments and long-form production standards.

  • 84.9M total YouTube views during tenure
  • 535K+ watch hours recorded across official channel activity
  • Official channel scale: 3.08M+ subscribers
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Internal Production Operations

MCPHQ Content Operations Hub

2025 – Present

Systems Builder

Creative teams were using disconnected tools for priorities, sponsor commitments, and production checkpoints, creating version drift and delay risk.

  • One source of truth for all commercial and non-commercial production traffic
  • Reduced review ambiguity and duplicated communication in day-to-day planning
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Penz Automotive Group

Penz Multi-Channel Content Grid

Feb 2022 – Jan 2025

Content Creator & Marketing Specialist

Scale publishing and creative direction across many channels without losing brand consistency or approval clarity.

  • Managed 26 social accounts for Penz and four dealership pages
  • Directed and maintained five YouTube channels (Penz, Subaru, Chevrolet, Nissan, GMC)
  • Published short-form daily and long-form multiple times per week
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Cura Studios

Cura Studios Creative Production

Feb 2025 – Dec 2025

Co-Owner / Creative Producer

Need for reliable client-facing production while balancing quality, revisions, and delivery deadlines.

  • Shared leadership in 50% ownership studio structure
  • Clients included First Alliance, RGI, Quality Life Chiropractic & Massage
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RonningInMotion Freelance Studio

RonningInMotion

2020 – Present

Freelance Videography & Content Production

Scale freelance output across event and service clients with consistent story quality.

  • Expanded freelance portfolio with recurring community and service clients
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