Penz Multi-Channel Content Grid

Challenge

Scale publishing and creative direction across many channels without losing brand consistency or approval clarity.

Role and contribution

• Led social strategy, publishing, and daily execution across dealership and OEM channels
• Built practical creative systems for routine short-form content loops and periodic long-form drops
• Integrated team feedback into revision cycles after initial creative autonomy was established

Workflow

1. Research and script
2. Production plan
3. Shoot/edit
4. Leadership approval on representative content blocks
5. Cross-channel scheduling
6. Analytics-informed refresh

Platforms & tools

Measured outcomes

• Managed 26 social accounts for Penz and four dealership pages
• Directed and maintained five YouTube channels (Penz, Subaru, Chevrolet, Nissan, GMC)
• Published short-form daily and long-form multiple times per week

Leadership review cadence stabilized after approximately two months, with broad creative execution freedom thereafter.